Be Seen. Be Chosen.
Clear messaging. Faster decisions. Better-fit customers.
Turn your social presence into a business advantage, not another task.
About Us
Built On Social brings structure and clarity to how industrial and manufacturing companies communicate across platforms. Content is organized with intention, aligned to how audiences actually engage, and tailored to each channel rather than simply reposted. The goal is not more content alone, but clearer communication that makes it easier to stay visible and connect with the right audience.
This is where clarity becomes a competitive advantage.
We operate as a strategic extension of your marketing leadership, aligning social media with your business priorities and long-term vision to ensure social doesn't operate in isolation. Through focused strategy and disciplined execution, we deliver measurable impact that supports growth and recruitment.
Ultimately, adding another full-time marketing role isn’t always practical. Built On Social provides dedicated support when and where it’s needed.
How This Works
It starts by looking at your messaging from the outside. What is immediately clear, what is not, and what a potential customer, partner, or new hire actually understands within the first few seconds.
From there, messaging is refined and content is structured around what matters most, with clear themes, consistent timing, and alignment across platforms, including social profiles, content, and supporting materials. Content is tailored to each channel rather than simply reposted, with copy, positioning, and delivery adjusted based on how audiences engage.
Over time, performance is tracked to understand what resonates and refine the approach, so communication becomes clearer, more consistent, and easier to act on.
Consistency builds trust.
Our Services
Social Presence Reset
A focused, one time reset to clarify positioning, optimize profiles, and establish a sustainable posting foundation. Ideal for organizations ready to show up with structure and confidence.
Best for: Teams needing alignment and clarity before investing in ongoing support.
Light Ongoing Engagement
A streamlined monthly program delivering consistent visibility, employer brand support, and performance reporting without the complexity of a full scale retainer.
Best for: Teams seeking reliable visibility and steady brand reinforcement
Content Kickoff Starter
A one time, 30 day content launch designed to establish visibility, define themes, and build early momentum with consistent posting and initial performance insight.
Best for: Organizations testing structured social or supporting immediate hiring visibility.
Core Monthly Retainer
A comprehensive partnership focused on strategic content development, platform management, analytics, and continuous improvement to support sustained growth.
Best for: Organizations committed to long term impact and measurable performance.
Our services ensure every effort supports measurable growth and long-term brand strength.
Built to align with how your audience evaluates and makes decisions.
Starter Engagement
A short term engagement that strengthens credibility, aligns messaging, and builds consistency through strategic content and platform management.
Best for: Companies refreshing their presence or supporting near term growth initiatives.
Hiring Focus (Add On)
Strategic employer brand visibility designed to attract qualified candidates by showcasing culture, capabilities, and open roles where talent is already active.
Best for: Organizations facing ongoing or specialized hiring challenges.
Why This Matters
Industrial companies often have the expertise and capabilities.
But when messaging is unclear or inconsistent, it becomes harder for customers, partners, and potential hires to quickly understand the value.
A more structured and intentional approach to communication makes that value easier to recognize, leading to more relevant engagement and better-fit opportunities.
Built On Social is not a posting service. We work alongside your leadership team to ensure social media supports your broader business priorities, from growth and reputation to recruitment and long-term positioning.
Executive Perspective
Founded by a former Director of Marketing and Sales, bringing leadership level perspective to ensure social media supports core business priorities
Industry Focus
Built specifically for manufacturers and industry driven B2B organizations operating in complex, credibility based markets
Structured Consistency
A disciplined, repeatable approach that builds visibility and trust over time, not sporadic posting
Growth Focus
Visibility structured to support revenue generation, brand strength, and long term competitiveness
Talent Attraction
In a labor market where skilled roles often go unfilled, we strengthen your employer presence to attract candidates who already understand your business
Leadership
Alice Anne Coakley started Built on Social to close a common gap across industrial and B2B companies: strong businesses with unclear or underdeveloped communication.
Her experience as a Director of Marketing in industry media gives her a clear view into how technical companies operate and where their messaging breaks down.
She approaches social media as a tool to improve how a business communicates and positions itself, supporting sales, hiring, and long-term growth.
The result is a more consistent presence, stronger positioning, and communication that supports how companies sell, hire, and grow.
That is the foundation of Built on Social.
Alice Anne Coakley
Founder | Built on Social
Industries
Built On Social specializes in manufacturers and industry driven B2B organizations where credibility, workforce strength, and long term relationships matter. We understand complex operations, technical audiences, and the visibility challenges unique to industrial markets.
Manufacturing
Proudly serving manufacturers in Jacksonville, FL and surrounding areas, while partnering remotely with organizations nationwide to build visibility, reinforce credibility, and attract skilled talent.
Engineering and Industrial Services
Supporting technical and industrial businesses locally and across the United States with strategic visibility and disciplined execution.
Construction and
Infrastructure
Helping regional and multi-state firms build credibility, strengthen employer brand presence, and compete for skilled labor.