Marketing support, with social at the center.
From social and content to websites and email, we help keep your marketing moving, not stuck on your team’s to do list.
About Us
Built On Social helps businesses turn what they know and do into marketing people can actually understand and follow.
Social is at the center of our work, but it rarely exists on its own. Strong marketing often means bringing together content, messaging, websites, email, and social so they all support the same goals.
Our background is rooted in industrial and B2B marketing, so that's where Built On Social naturally fits best. That said, you don't have to be a manufacturer to work with us.
If your business is complex, technical, or simply needs clearer marketing, we can help.
We operate as a strategic extension of your marketing leadership, aligning social media with your business priorities and long-term vision to ensure social doesn't operate in isolation.
Ultimately, adding another full-time marketing role isn’t always practical. Built On Social provides dedicated support when and where it’s needed.
How This Works
First, we look at what you're already saying.
What's clear? What's confusing? What gets lost? And what would someone who doesn't know your business understand after looking at your website or social media for 30 seconds?
From there, we figure out what needs to change and what actually needs to get done.
Sometimes that's social. Sometimes it's website copy, an email campaign, a better LinkedIn presence or simply figuring out what your content should be about.
The goal is straightforward: make your marketing easier to understand and easier to keep up with.
Whether you need a fresh perspective, help getting social moving, or someone to take marketing work off your plate, we can help.
Marketing and Social Review
A focused, one time review of your website, messaging, and social presence, with clear recommendations for what to tackle first.
Best for: Teams that want an outside perspective before investing in ongoing support.
Social Starter
A 30 day engagement to get your social presence moving with consistent content, clear direction, and a simple plan for what comes next.
Best for: Organizations that want to test working together or get their social presence moving.
Our Services
Social and Marketing Support
Ongoing social support with help on the marketing work around it, from content and copy to email and campaigns.
Best for: Teams that need consistent marketing support without adding a full-time hire.
Marketing Partner
A broader marketing partnership for teams that need someone to take work off their plate and keep priorities moving.
Best for: Teams that need experienced marketing support across social, content, campaigns, and other marketing projects.
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Leadership
Alice Anne Coakley
Founder | Built on Social
Meet Alice Anne
I started Built On Social after spending years on the marketing side of businesses where there was plenty of good work happening, but not always enough time to communicate it well.
My experience as a Director of Marketing in industry media gave me a close look at the way technical and B2B companies work, and how easy it is for good stories, ideas, and expertise to get lost in the day to day.
I like figuring out the messy middle: what a company actually needs to say, who needs to hear it, and how to turn what the business already knows into marketing people can understand.
Social happens to be where I spend a lot of my time, but I'm a marketer first. The work I enjoy most is helping businesses get the pieces working together and, just as importantly, getting the work out the door.
Industries
Manufacturing
Engineering and Industrial Services
Construction and
Infrastructure
Our experience is rooted in industrial and B2B marketing, but our work isn't limited to manufacturers. Not seeing your industry? That doesn't mean we're not a fit. Different industries, same goal: clear, effective marketing
Proudly serving manufacturers in Jacksonville, FL, and surrounding areas, while partnering remotely with organizations nationwide. We provide marketing support for manufacturers looking to communicate their capabilities, expertise, people, and accomplishments more effectively.
Marketing support for technical businesses that need to explain complex services and expertise clearly.
Marketing support for firms looking to communicate their projects, capabilities and people across the communities they serve.