<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Built On Social]]></title><description><![CDATA[Driving B2B Success Through Social Strategy]]></description><link>https://www.builtonsocial.net/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 16 Sep 2026 20:38:16 GMT</lastBuildDate><atom:link href="https://www.builtonsocial.net/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Before Someone Buys From You, They're Probably Googling You]]></title><description><![CDATA[Built on Social | 4 minute read Think About Your Own Habits When you hear about a new restaurant, business, store, manufacturer, or service, what is the first thing you usually do? Google it.  I know I do. You might check the website.  Is it up to date? Look at the hours, read a few reviews, see where it is located, check out a menu (chicken parm or pizza?), look at available services and pricing, or maybe see if the place looks worth your time in general.   And if we're being honest, you can...]]></description><link>https://www.builtonsocial.net/post/before-someone-buys-from-you-they-re-probably-googling-you</link><guid isPermaLink="false">6aaabc1cae76983300742a1c</guid><pubDate>Wed, 16 Sep 2026 17:58:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b64627f0ac894f9cb8d5d97360487f46.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alice Anne Coakley</dc:creator></item></channel></rss>